How to set up Apollo.io website visitor tracking for a Webflow website

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Hacked BD
June 11, 2024

How to set up Apollo.io website visitor tracking for a Webflow website

Apollo.io recently released a new feature where you can track visitors to your website using their platform. Apollo has traditionally been used as a B2B outbound email marketing tool, but this feature is much more geared towards inbound. You should consider using this feature if you are looking to generate more warm leads from your website. 

We recently set up this feature for Hacked BD (we use Webflow) and noticed that there weren’t any clear instructions on how to get the Apollo website visitor tracking code into a Webflow website so we created this article.

Step 1: log into your Apollo.io account using your credentials

Enter your credentials and log in to Apollo.io

Step 2: Go to your account settings to find your website tracking code

Click on “settings” once you are in your Apollo account

Click the settings gear icon in the bottom left of your Apollo.io account when you reach your home page after logging in

Scroll down until you can see “prospecting”

Scroll down when you are in your Apollo.io settings until you see "prospecting"

Open the “prospecting” category and then click on website visitors

Click to expand the "prospecting" section and then click on "website visitors".

Step 3: Get your website visitors tracking code

When you reach the website visitors page you will see your tracking code. Keep this tab open so that you can copy the Apollo.io website visitor tracking code into your Webflow website when you are ready. 

Under "Apollo script" you will see your tracking code in the grey area. Our code is greyed out here but yours won't be.

Step 4: Add your website to Apollo.io to let them know you want to track website visitors

Scroll down and click on “add domain”, it will be right below your website tracking code. 

Click on "add domain" and follow the prompts.

Type your domain name in and click “save”.

Enter your complete website URL.

Step 5: Log in to your Webflow website

Go to webflow.com and log in.

Log in to Webflow using your credentials.

Step 6: Click into your Webflow site settings

Hover over your website until you see the gear icon in the top right and then clikck on "site settings".

Access your site settings in Webflow.

Step 7: Add the Apollo.io website visitor tracking code into your Webflow head code section

You might already have code in your head code section for Google Analytics or other apps that you have connected. Create a new line below the existing code and then paste the Apollo website visitor tracking code. Click save so that Webflow remembers the changes.

Ignore any existing code in your Webflow head code, this won't affect your Apollo tracking code. Add a new line and add your code.

Step 8: Publish the changes to your Webflow website

You will have to click publish and then click publish to selected domains. This will add the code to your website in production. Note that if you publish to “staging” only you will not be able to validate the changes with Apollo or benefit from the visitor tracking feature. This has to be published to your main domain.

Click publish to activate Apollo.io website visitor tracking inside Webflow.

Step 9: Validate that your changes have worked on apollo.io

Go back to the website visitors section on apollo.io and click “test connection”.

Click test connection and see if the code was successfully published to your Webflow website and picked up by Apollo.io. It can take a minute for this to register with Apollo, be patient.

If it has worked correctly you will see a green light next to your website that says “active”. This can take a minute to populate so be patient. The first time we set up Apollo visitor tracking to our Webflow website it took about a minute for the connection to register as “active”.

How to use apollo.io website tracking information

Once you have the code set up you will be able to see companies that have visited your website. Below is an example of how to find that list in an account search. We have a notification set up so that we see when a new business is in our list.

Click search, companies, then website visitors so see who has visited your Webflow website in Apollo.io.
Save the search and set up subscription alerts to receive email updates on what companies have visited your website.

This information is extremely valuable, as it can help you target businesses that may have been looking for what you do but didn’t necessarily engage with your website.

Our team will be setting up a process to target new visitors on a weekly basis so that we’re generating leads and maximizing the value of our existing SEO. Our team specializes in AI enhanced cold email, so we will be enriching these contacts to make the campaigns even more effective.

Feel free to reach out if you’d like to get some ideas on what kind of sequences to run to these prospects.

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