Apollo.io recently released a new feature where you can track visitors to your website using their platform. Apollo has traditionally been used as a B2B outbound email marketing tool, but this feature is much more geared towards inbound. You should consider using this feature if you are looking to generate more warm leads from your website.
We recently set up this feature for Hacked BD (we use Webflow) and noticed that there weren’t any clear instructions on how to get the Apollo website visitor tracking code into a Webflow website so we created this article.
Click on “settings” once you are in your Apollo account
Scroll down until you can see “prospecting”
Open the “prospecting” category and then click on website visitors
When you reach the website visitors page you will see your tracking code. Keep this tab open so that you can copy the Apollo.io website visitor tracking code into your Webflow website when you are ready.
Scroll down and click on “add domain”, it will be right below your website tracking code.
Type your domain name in and click “save”.
Go to webflow.com and log in.
Hover over your website until you see the gear icon in the top right and then clikck on "site settings".
You might already have code in your head code section for Google Analytics or other apps that you have connected. Create a new line below the existing code and then paste the Apollo website visitor tracking code. Click save so that Webflow remembers the changes.
You will have to click publish and then click publish to selected domains. This will add the code to your website in production. Note that if you publish to “staging” only you will not be able to validate the changes with Apollo or benefit from the visitor tracking feature. This has to be published to your main domain.
Go back to the website visitors section on apollo.io and click “test connection”.
If it has worked correctly you will see a green light next to your website that says “active”. This can take a minute to populate so be patient. The first time we set up Apollo visitor tracking to our Webflow website it took about a minute for the connection to register as “active”.
Once you have the code set up you will be able to see companies that have visited your website. Below is an example of how to find that list in an account search. We have a notification set up so that we see when a new business is in our list.
This information is extremely valuable, as it can help you target businesses that may have been looking for what you do but didn’t necessarily engage with your website.
Our team will be setting up a process to target new visitors on a weekly basis so that we’re generating leads and maximizing the value of our existing SEO. Our team specializes in AI enhanced cold email, so we will be enriching these contacts to make the campaigns even more effective.
Feel free to reach out if you’d like to get some ideas on what kind of sequences to run to these prospects.
